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10th Annual Games for Health Conference
Back Bay Events Center, Boston MA
June 18-20, 2014!

Register Today! http://www.regonline.com/gfh2014

Three Days to Explore...The Role of Videogames in Health & HealthcareThe 10th Annual Games for Health Conference is coming. Join hundreds of developers, health professionals, researchers, funders, and more at the largest event devoted to games in health & healthcare.

Three days covering platforms, and business opportunities will prepare you and your organization to deploy effective solutions for behavior change, consumer engagement, public health, professional development, research and more.

For Sponsorship and exhibit opportunities: bbryant@dmill.com
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Thursday, June 19 • 2:40pm - 3:20pm
From Tenacity to Zenjuvo: Developing a go-to-market game about mindfulness

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Developed by the Games, Learning & Society program, and based on research by the Center for Investigating Healthy Minds at the Waisman Center, UW-Madison, Tenacity is a meditative app designed to promote mental well-being through breath counting. In Tenacity, the focus is on learning practices of wellness and self-regulation. Relax and concentrate on your own breathing as you explore Greek ruins, Egyptian dunes, and staircases that ascend into the skies, and unlock rewards and achievements as you become a more mindful person.

The work on Tenacity has also led to the development of Zenjuvo which takes the lessons from Tenacity and applies them toward an older audience. Designed for commercialization, Zenjuvo is an effort to move from R&D toward a fully fledged commercial product on mindfulness.

During this session members of the development and research time behind Tenacity and Zenjuvo will explain how the games have come to be developed, with a special emphasis placed on how a university spawned partnership is now attempting to move from research & development phase to wider, commercial, deployment of a game for health project. Thus, the session, which will cover ideas around using games to improve emotional health, is primarily a session about the trials of developing work that moves all the way through the hypothesis, prototyping, assessment, re-development pipeline with the goal of being a publicly available product on app stores worldwide in the next year.


Speakers
avatar for Brian Pelletier

Brian Pelletier

Creative Director & Head of Development, Games Learning Society Center & Learning Games Network
I'm a professional artist and appreciate the comic book art form for storytelling. I have been developing video games for 21 years. I love creating story through art and games provided me the opportunity to bring artwork to life in an interactive story. After developing and shipping 16 AAA retail games that my kids could not play I became passionate about creating games for them that would be fun and meaningful. I'm able to follow that passion... Read More →


Thursday June 19, 2014 2:40pm - 3:20pm
C. Freedom Room

Attendees (4)