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10th Annual Games for Health Conference
Back Bay Events Center, Boston MA
June 18-20, 2014!

Register Today! http://www.regonline.com/gfh2014

Three Days to Explore...The Role of Videogames in Health & HealthcareThe 10th Annual Games for Health Conference is coming. Join hundreds of developers, health professionals, researchers, funders, and more at the largest event devoted to games in health & healthcare.

Three days covering platforms, and business opportunities will prepare you and your organization to deploy effective solutions for behavior change, consumer engagement, public health, professional development, research and more.

For Sponsorship and exhibit opportunities: bbryant@dmill.com
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Thursday, June 19 • 2:40pm - 3:20pm
Deployment & Promotion Roundtable

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“Build it and they will come”, well not so fast.  In today’s world with so many apps, sites, social network systems, advertising platforms, and more, the problems of attention, discovery, and sustainable marketing & distribution plague all software developers, and especially those in emerging markets like Games for Health.

This roundtable seeks to gather together the best collective minds to discuss how everyone can move from product in development to product thriving in deployment.  Special attention will be given to discussing health specific partnerships (e.g. payers as partners, school health programs, wellness retailers such as CVS), direct-to-consumer issues and more.

The goal for attendees will be to list as many basic ideas for achieving better deployment and promotion of games for health products across three markets:

Direct to Consumer

Consumer via Partners

Business-to-Business

Once enough ideas are proposed, attendees will rank each them in order of their combined feasibility for small-to-medium developers taking into account cost, logistics, and ability to draw interest from the target market or partners.

 


Moderators
avatar for Lise Worthen-Chaudhari

Lise Worthen-Chaudhari

Research Assistant Professor, The Ohio State University Medical Center
I'm a dancer. I do some other things. Interactive art, biomechanics, motor control, clinical research. But mostly, I'm a dancer. I design interactive applications that promote neurorecovery through movement, and conduct patient research testing of my own and other emerging health games at The Ohio State University Medical Center.

Thursday June 19, 2014 2:40pm - 3:20pm
E. Liberty Room

Attendees (5)